The Scoop on Euphorics

As someone who is dually fascinated by more holistic wellness alternatives and doesn’t drink a whole lot, the idea of euphorics fascinated me when I first learned of them. So of course, I pitched an article to a publication on them so I could dive head first into learning more. Here are the fruits of my research, in an article that was originally published via Bashed this fall. 

I think that now, more than ever, as folks are examining in quarantine what it means to live a healthy life and what true health feels like to them, alcohol is coming into question. The role it plays, how it makes one feel, and what underlies the circumstances in which you reach for it. I’m not proselytizing for anything other than doing what makes you, in all of your glorious individuality, feel happy and healthy, but I do find it interesting to research alternatives and share them with you all in the name of potential interest and relevance. I know that I, for one, find this stuff fascinating. So without further adieu, let’s learn about euphorics. 


Feeling Euphoria Over Euphorics

By Carolyn Stine September 10, 2019 

Whether it’s a brain dust, adaptogen hot chocolate, or that infamous jade egg touted by Gwyneth Paltrow via Goop, the cycle of new, noticeable, and just plain out-there wellness trends seems to be never ending these days. Some of them we love and have incorporated into our daily routines (love that rose quartz face roller for lymphatic drainage). Some of them we’ve tried and said “thank u, next” (don’t need the mushroom hot chocolate). And some of them we wouldn’t touch with a ten-foot pole (ahem, aforementioned jade egg). But at the end of the day, we’ve gone down the rabbit holes and researched them all. That’s why, when the newest wellness trend in beverages crossed our radar, we didn’t think twice about diving in and learning all there is to know. 

Enter: euphorics. These non-alcoholic beverages are chalk-full of botanical ingredients that give you a buzz by working naturally with your neurochemistry. So whether you’re looking for a CBD alternative, going sober curious, or just want to sample the newest cutting edge trend for your next signature dinner party drink, we’re breaking down everything you need to know about euphorics.



When we first heard about euphorics, they almost seemed too good to be true. The brand that’s blown the space wide open is Kin Euphorics, a wellness-focused brand with with an emphasis on natural, botanical ingredients that make you feel good inside and out. Sipping on a Kin euphorics drink is said to both relieve stress and simultaneously boost your mind’s positive feelings. Euphorics are made with a unique combo of nootropics, adaptogens, and functional herbs, which have never been combined in this way before. The female-founded company describes their beverages as making you feel “lifted yet grounded.” We’d say euphorics are the equivalent of what CBD is to pot, but for alcohol. 

Kin makes two different kinds of euphorics that can be enjoyed in different ways. There’s High Rhode, which you purchase in a beautifully designed bottle like a spirit, and is meant to be mixed to create Kin mocktails. There’s also the Kin Spritz, which comes pre-mixed in a can and is filled with flavors of citrus, hibiscus, and ginger. Both contain the same foundational euphorics.


Key Ingredients


Hello, new terminology (or should we say noo terminology)! We had never heard of this one either, but nootropics are the key ingredient in euphorics such as Kin. They’re defined as substances that support or enhance our cognitive functioning (the brain, baby) in any way. 



Unless you’ve been ignoring Instagram, you’d be hard pressed to avoid this trending wellness term. Adaptogens are herbs that work with your body to help you manage and adapt to stress. One important thing to note is that adaptogens have different effects on everyone’s bodies, so one person’s response to an adaptogen might be quite varied from the next person’s.


Functional herbs

Also known as, the power of plants. These are the ingredients that provide a base of both flavor and function to euphorics such as Kin. Herbs such as hibiscus, orange peel, and licorice root are key ingredients that are beneficial to the body and mind while also tasting quite delicious. 


So, What Does It Feel Like?

This just so happens to be the million dollar question. The euphoric effect is said to be akin to taking a hit of a joint, or enjoying a glass of your favorite san soufre Gamay. You’ll get a buzz, to be sure, and the founder of Kin describes feeling “like you just woke up from a great nap.” The big upside here, though, is that there is no alcohol present. What that means is that the side effects of the toxins in alcohol that are less than ideal – the dehydration, the inflammation, the hangover – simply don’t happen. There’s no comedown.

Of course, there are limits. You’re advised not to have more than four servings of euphorics over a twenty four hour period, and Kin recommends starting with one two-ounce serving. Also, it should be noted that euphorics are not to be mixed with alcohol or drugs. 


So, How Is It Different From a CBD Beverage?

When we first heard of and started researching euphorics, our minds instantly went to the CBD beverages that we’ve been seeing hit the market this past year. What’s the difference, we asked ourselves, between Kin and say, Recess

Let’s break it down. Recess is a sparkling water that’s infused with hemp extract (read: CBD). 10 milligrams, to be exact. It also contains adaptogens, and the combo of the light CBD dosage with these adaptogen botanicals is meant to help you feel chilled out, and balanced. With Kin euphorics, the feeling has been described as more of a blissed-out state. You’re not drinking Kin to zen out on the couch at home as much as in a social setting, where you’re experiencing a high from the beverage and it’s helping you to connect to those around you. 


Where Can I Find Euphorics In the Wild?

Kin is starting to catch on big-time, and we’re seeing bars and restaurants overall starting to incorporate more wellness-focused beverages into their bar programs. Case in point is Cafe Clover in NYC, an early adopter of euphorics. They feature a drink on their cocktail menu called the “Citrus Social,” which is made with Kin High Rhode, ginger juice, lime, and mint. 

The Kin brand has opened up Kin House in Los Angeles, which is part community space, part gorgeously designed space to introduce their invitation-only community to Kin. They’re also hosting a tasting room at Provisions in Williamsburg, so that Brooklynites can experience the world of Kin.


How Can I Make a Euphoric Cocktail At Home?

Whether you want to refer to it as a cocktail or a mocktail, you can certainly make yourself a cold one with euphorics in the privacy of your own home. In fact, we love doing a Kin-infused drink situation during cocktail hour at your next dinner party. Not only are the drinks delicious, but they are conversation starters in and of themselves. 

The Kin website is an amazing source for Kin cocktail recipes that you can peruse to find your favorite. You’ll see everything from Kin and Tonics, Kin Ciders, Kin Mules, and even Kincoladas (our end of summer fave).


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