With a love of the written word and sharing it in our digital world, I am a writer with a BFA in English and a decade-long background working in-house in the digital space. My passion is telling brand stories through strategic content creation and execution. My clients range from consumer package goods to fashion brands to B2B to online publications. As a writer, I create both long and short form content, in addition to digital copy for social media, emails, websites, blogs, and more on a variety of topics and products.

In my spare time, I write and produce content for my namesake blog that serves as a platform for sharing my personal passions, travels, culinary pursuits, and adventures with a wider audience. I am in the exciting position of both working on the brand side developing content through my consulting business, and also am a content creator myself, partnering with brands from Chelsea Market to Random House on microinfluencer campaigns in the culinary, travel, sustainability, and lifestyle spaces. Check out some of my written work for Bashed, Emadri, Travel Under the Radar, Six Degrees Society, and Elana Lyn.

 

My package offerings are below – 

 

The Snack: Brand Voice Definition

Define brand voice for copy, create guidelines for how this voice comes to life on brand platforms

 

The Palate Cleanser: Website Copy Refresh

Audit website copy, provide SEO-optimized copy refresh to strategically highlight branding, business goals, and appeal to key audiences

 

The App Sampler : Social Media Set-up

Instagram content strategy definition, content calendar creation, hashtag strategy, and inspiration for feed look and feel

Select Instagram, or add on another social media platform (or two)

 

The Whole Enchilada: Social Media Upfront and Ongoing

Instagram content strategy definition, content calendar creation, hashtag strategy, and inspiration for feed look and feel

Select Instagram, or add on another social media platform (or two)

Weekly posts on Instagram and any additional platforms – copywriting, image sourcing, and full execution on platform(s)

 

The Late Night Special: Written Content

Define written content ideas for blog or publication, create editorial content, write all SEO-optimized content, edit content, source artwork

 

The Tasting Menu

Choose from all of my package offering and create your own unique combination that works for your brand

Reach out to me and we will curate this package together!

 

Please reach out to me via caroscity@gmail.com and let me know what your needs are. I’m looking forward to connecting!

x Caro